基于亲子情感的日用洗漱包装盒的设计研究

doi:10.3969/j.issn.1001-1803.2023.03.012

摘要/Abstract

摘要：

亲子日用洗漱用品包装的情感化设计符合以培养亲子感情为目的的受众心理需求，因此基于亲子情感角度对日用洗漱包装盒设计展开研究。分析日用洗漱用品消费者的消费心理，确定了消费者所喜爱的设计风格；根据不同风格，本研究从亲子情感角度出发，以保护儿童健康的安全性原则、刺激儿童审美的美观性原则、传递亲子情感的互动性原则为设计准则，利用文字、图形和色彩等基础视觉要素，结合不同的触觉要素与造型结构要素，采用情境故事法、彰显个性法、互动体验法一级归纳组合法等几种方法完成了亲子日用洗漱包装盒的设计。

关键词: 亲子情感, 日用洗漱用品, 包装盒设计, 设计原则, 设计要素, 设计方法

Abstract:

The emotional design of the packaging of parent-child daily toiletries meets the psychological needs of the audience for the purpose of cultivating parent-child feelings. Therefore, the design of daily toiletries packaging box is studied based on parent-child feelings. The consumer psychology of daily toiletries consumers is analyzed, and the design style favored by consumers is determined. According to different styles, from the perspective of parent-child emotion, the safety principle of protecting children’s health, the aesthetic principle of stimulating children’s aesthetics, and the interactive principle of conveying parent-child emotion are taken as the design criteria. using the basic visual elements such as text, graphics, color, combined with different tactile elements and modeling structural elements, the design of parent-child daily use coefficient packaging box is completed by several methods such as interactive experience method, first-level induction and combination method.

Key words: parent-child emotion, daily toiletries, packaging box design, design principles, design elements, design method

中图分类号:

TQ658

徐亮, 解鸿远. 基于亲子情感的日用洗漱包装盒的设计研究[J]. 日用化学工业（中英文）, 2023, 53(3): 333-338.

Xu Liang, Xie Hongyuan. Research on the design of daily washing packaging box based on parent-child emotion[J]. China Surfactant Detergent & Cosmetics, 2023, 53(3): 333-338.

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问卷内容	选项
问卷内容	是			否
在意日用洗漱用品包装设计/人	261			39
因日用洗漱用品包装而购买商品/人	189			111
因日用洗漱用品包装影响对产品的感受/人	252			48
日用洗漱用品包装风格/人	可爱	简单	清新		奢华	其他
日用洗漱用品包装风格/人	117	60	54		36	33

材质	触感
塑料	现代气息、轻便、肌理
纸类	无光泽、单薄、质朴、恬淡
天然纤维、化学纤维	轻柔、浪漫
牛仔、皮革	粗犷、结实
木材	珍贵、结实
石头	古朴、沉稳
树脂、橡胶	自然
金、银、铜、铝、铁	华贵、工业、古朴、永恒
钢	科技、重量、永恒、前卫
玻璃	光洁、锋利、高级、简洁、清纯、脆弱
陶瓷	深沉、坚硬
高分子薄膜	科技、轻薄