香水瓶的情感化设计研究

doi:10.3969/j.issn.1001-1803.2021.01.011

日用化学工业 ›› 2021, Vol. 51 ›› Issue (1): 63-67.doi: 10.3969/j.issn.1001-1803.2021.01.011

香水瓶的情感化设计研究

赵艳萍(),郑枫()

齐鲁工业大学（山东省科学院）,山东济南 250353

收稿日期:2020-03-09 修回日期:2020-12-24 出版日期:2021-01-22 发布日期:2021-01-20
通讯作者: 郑枫
作者简介:赵艳萍（1993-）,女,山东潍坊人,硕士研究生,电话：13553192376,E-mail: 13553192376@163.com。

Research on emotional design of perfume bottle

ZHAO Yan-ping(),ZHENG Feng()

Qilu University of Technology （Shandong Academy of Sciences）, Jinan, Shandong 250353, China

Received:2020-03-09 Revised:2020-12-24 Online:2021-01-22 Published:2021-01-20
Contact: Feng ZHENG

摘要/Abstract

摘要：

提出了一种基于消费者心理以情感化设计理念用艺术通感作指导进行香水瓶设计的研究方法。通过情感化设计的三个设计层次（本能层、行为层、反思层）分析香水瓶的设计因素,利用艺术通感的手法,将设计因素中蕴含的情感反应糅合、转换、深化,以此搭配组合香水与容器,最终由设计师转换成香水瓶设计方案。结果显示,该方法可以完成对香水瓶的情感化设计,使设计能够加深消费者的情感体验。并且所建立的研究方法流程有一定的新颖性和参考价值。

关键词: 香水瓶, 情感化设计, 艺术通感, 情感体验

Abstract:

Based on consumer psychology, the article proposed a research method for perfume bottle design, which used emotional design concept and artistic synaesthesia as a guide. In order to match perfume and container properly, this method analyzed the design factors of perfume bottles through the three levels （VISCERAL, BEHAVIOR, and REFLECTIVE） of emotional design, and then used art synaesthesia to combine, transform, and deepen the emotional responses contained in the design. According to the above steps, the designer finally worked out the perfume bottle designs. The results show that this method can complete the emotional design of perfume bottles and enable the design to deepen the consumers’ emotional experience. In addition, this research method process has certain novelty and reference value.

Key words: perfume bottle, emotional design, artistic synesthesia, emotional experience

中图分类号:

TQ658

赵艳萍,郑枫. 香水瓶的情感化设计研究[J]. 日用化学工业, 2021, 51(1): 63-67.

ZHAO Yan-ping,ZHENG Feng. Research on emotional design of perfume bottle[J]. China Surfactant Detergent & Cosmetics, 2021, 51(1): 63-67.

图/表 6

参考文献 15

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香水瓶的情感化设计研究

Research on emotional design of perfume bottle

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