符号元素特征在化妆品包装设计中的展现

doi:10.3969/j.issn.1001-1803.2022.09.013

摘要/Abstract

摘要：

化妆品行业更新换代较快,品类繁多,为吸引女性受众,需要对产品进行全面包装,使其更具吸引力。为提升化妆品包装的吸引力,本文探索符号元素特征在化妆品包装设计中的展现。首先研究化妆品包装与符号元素特征关系,根据化妆品包装符号元素特征原理,获得符号元素特征的认识性与普遍性,分析了化妆品包装中符号元素特征的应用路径;然后介绍了化妆品包装的功能特性,并且针对各种包装材料所包含的符号元素特征指示性语义开展详细介绍。最后介绍了化妆品包装上符号元素特征应用现状,分析符号元素特征中的造型类符号元素特征、色彩类符号元素特征、图形类符号元素特征以及传统文化符号元素特征在化妆品包装中的应用情况。

关键词: 符号元素特征, 化妆品, 包装设计, 造型符号元素, 色彩类, 传统文化

Abstract:

The cosmetics industry is updated rapidly and has a wide range of categories. In order to attract female audiences, it is necessary to fully package the products to make them more attractive. In order to enhance the attractiveness of cosmetic packaging, this article explores the display of symbolic element characteristics in cosmetic packaging design. This article first explores the relationship between cosmetic packaging and symbol element characteristics, and obtains the recognition and universality of symbol element characteristics according to the principle of cosmetic packaging symbol element characteristics, and analyzes the application path of symbol element characteristics in cosmetic packaging; then introduces the functional characteristics of cosmetic packaging. In addition, a detailed introduction is given to the indicative semantics of the symbolic elements contained in various packaging materials. Finally, on this basis, it introduces the current status of the application of symbolic element characteristics on cosmetics packaging, and analyzes the application of the symbolic element characteristics of the modeling symbol element characteristics, color symbol element characteristics, graphic symbol element characteristics and traditional cultural symbol element characteristics in cosmetic packaging.

Key words: symbolic element characteristics, cosmetics, packaging design, modeling symbol element, color class, the traditional culture

中图分类号:

TQ658

闫吉. 符号元素特征在化妆品包装设计中的展现[J]. 日用化学工业, 2022, 52(9): 1005-1010.

Yan Ji. The representation of symbolic elements in cosmetic packaging design[J]. China Surfactant Detergent & Cosmetics, 2022, 52(9): 1005-1010.

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特征或应用路径	内容	详细内容
符号元素特征	认识性	提升包装认知性是符号元素最基本的特征之一,该类符号元素特征是确保化妆品包装能被消费者理解和认识
符号元素特征	普遍性	每个人的品味不同且各有偏好,由于众口难调,符号元素需要发挥普遍性,以适应大多数消费者的审美需求
符号元素应用路径	直接应用	以符号元素本身形式应用于化妆品包装,例如图形符号或者文字符号,直接实现视觉传达
	只应用基本符号元素	使用已经约定俗成包含既定含义的符号元素,不会造成引申联想,直接表达包装内涵
	提取关键符号元素	符号元素不被直接应用,而是包含在包装设计之中,含蓄实现视觉传达效果

化妆品包装材质	元素符号语义特征
塑料包装	轻巧便捷,方便控制
金属包装	富有质感,高级感
玻璃包装	透明、青春
木质包装	质朴与复古感