情感化元素在儿童洗浴用品包装设计中的融合与应用研究

doi:10.3969/j.issn.2097-2806.2025.09.015

Abstract

Abstract:

With the increase of consumers’ emotional demand for children’s products, packaging design has gone beyond its basic function and become an important way to convey brand emotion and establish consumer emotional connection. This paper firstly analyzes the psychological characteristics of children and the emotional needs of children at different ages in the consumption market of children’s daily necessities. Then, through case analysis, the principles of the integration of emotional elements in the packaging design of children’s toiletries are discussed. Secondly, it analyzes the typical problems of lacking emotion in the packaging design of children’s bath products in the current market, such as single emotional expression, static design as the leading, insufficient information transmission, and lack of brand culture transmission. Finally, based on the existing problems, the paper puts forward some suggestions on the optimization of packaging design, such as deepening emotional expression, enhancing interactive design, strengthening information transmission and deepening brand culture. The paper aims to provide a valuable reference for the innovation of children’s toiletries packaging design.

Key words: emotionalization, children, toiletries, packaging design, application strategy

CLC Number:

TQ658

Qian Li, Wen Jiang. Research on the integration and application of emotional elements in the packaging design of children’s toiletries[J].China Surfactant Detergent & Cosmetics, 2025, 55(9): 1207-1214.

Figures/Tables 11

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Research on the integration and application of emotional elements in the packaging design of children’s toiletries

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