家庭理念视角下产品包装设计研究——以儿童日用品为例

doi:10.3969/j.issn.2097-2806.2025.04.015

Abstract

Abstract:

With the development of the times and the improvement of people’s living standards, consumers have increasingly higher requirements for product packaging. Family philosophy, as the core of family culture, deeply influences the consumption concepts and behaviors of family members. This study takes the packaging of children’s daily necessities as an example and explores product packaging design in depth from the perspective of family philosophy. Firstly, based on the explanation of family philosophy, children’s physiological and psychological behavior characteristics, the correlation between family philosophy and packaging design of children’s daily necessities is discussed. Then, the design principles that children’s daily necessities packaging design should follow under the family concept are summarized. Finally, based on the analysis of typical packaging design practices for children’s daily necessities, it is proposed to pay attention to design strategies such as packaging attributes, environmental protection concepts, emotional connections, and personalized customization. This paper aims to provide useful reference for the packaging design practice of related products.

Key words: family philosophy, children’s daily necessities, packaging design, education, interaction, emotion

CLC Number:

TQ658

Xing Fu, Haoran Chen. Research on product packaging design from the perspective of family philosophy: taking children’s daily necessities as an example[J].China Surfactant Detergent & Cosmetics, 2025, 55(4): 522-530.

Figures/Tables 18

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Research on product packaging design from the perspective of family philosophy: taking children’s daily necessities as an example

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