低碳理念视角下产品包装设计探析——以日用洗护用品为例

doi:10.3969/j.issn.2097-2806.2025.03.014

摘要/Abstract

摘要：

随着全球环境问题的日益严峻，低碳理念已逐渐成为社会发展的核心原则。日用洗护用品的包装设计也需顺应时代潮流，朝着更加环保、低碳的方向发展。本文以日用洗护用品为研究对象，采用案例分析法对低碳理念视角下的产品包装设计进行探析。首先，分析了国内外日用洗护用品包装设计的发展现状，指出存在过度包装、使用难以降解的材料等问题。然后，基于对低碳理念的理论基础及其与日用洗护用品包装设计关联性的探讨，总结了低碳理念视角下日用洗护用品包装设计的原则。最后，提出了低碳理念视角下日用洗护用品包装设计策略，包括选择和应用环保材料、优化与创新包装结构、探索绿色印刷与装饰技术等。以期通过低碳理念在产品包装设计中的应用，推动包装设计行业向着更加绿色、可持续的方向发展。

关键词: 低碳, 日用洗护用品, 包装设计, 环保, 可持续性

Abstract:

With the increasingly severe global environmental problems, low-carbon concepts have gradually become the core principle of social development. The packaging design of daily care products also needs to follow the trend of the times and develop towards a more environmentally friendly and low-carbon direction. This article takes daily toiletries as the research object and uses case analysis method to explore product packaging design from the perspective of low-carbon concept. Firstly, the development status of packaging design for daily care products at home and abroad is analyzed, and problems such as excessive packaging and the use of materials that are difficult to degrade are pointed out. Then, based on the theoretical foundation of the low-carbon concept and its correlation with the packaging design of daily care products, the principles of packaging design for daily care products under the low-carbon concept are summarized. Finally, a packaging design strategy for daily toiletries from the perspective of low-carbon concept is proposed, including selecting and applying environmentally friendly materials, optimizing and innovating packaging structures, and exploring green printing and decoration technologies. It aims to promote the development of the packaging design industry towards a more green and sustainable direction through the application of low-carbon concepts in product packaging design.

Key words: low-carbon, daily toiletries, packaging design, environmental protection, sustainability

中图分类号:

TQ423

赵念念, 李爱真. 低碳理念视角下产品包装设计探析——以日用洗护用品为例[J]. 日用化学工业（中英文）, 2025, 55(3): 381-389.

Niannian Zhao, Aizhen Li. Analysis of product packaging design from the perspective of low carbon concept: Taking daily toiletries as an example[J]. China Surfactant Detergent & Cosmetics, 2025, 55(3): 381-389.

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