关键词: 洗护品包装设计, 行为设计, 福格行为模型, 峰终定律, 设计策略

Abstract:

In order to enhance children’s experience in daily cleaning, cultivate good daily hygiene and cleaning habits, and improve the service quality and core competitiveness of children’s toiletries brands, relevant design strategies for children’s toiletries packaging are proposed from the perspective of behavior design. Firstly, through online and offline research, we investigate the current status of packaging design for children’s toiletries on the market, and summarize the design characteristics. Then, based on the current situation of packaging design for children’s toiletries and children’s attitudes towards cleaning behavior, the rationality and necessity of incorporating behavior design into the packaging design of children’s toiletries are clarified. Finally, based on the design points of behavior design in packaging of children’s toiletries, combined with the Fogg behavior model and the Peak-end rule, relevant design strategies are proposed from four aspects: enhancing user motivation, reducing difficulty in use, enhancing the effectiveness of packaging behavior prompts, and seizing the “peak” and “endpoint” in the user experience process. Case analysis is used to explain the specific implementation methods of relevant design strategies. The availability and reliability of these design strategies are indirectly confirmed, expecting to provide new design ideas for the packaging design of children’s toiletries.

Key words: toiletries packaging design, behavior design, Fogg behavior model, Peak-end rule, design strategy