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日用化学工业 ›› 2020, Vol. 50 ›› Issue (11): 799-803.doi: 10.3969/j.issn.1001-1803.2020.11.011

• 专论与综述 • 上一篇    下一篇

基于图形元素视觉创意的洁面皂产品外观包装设计

王晓固1,2(),刘康1,2   

  1. 1.西安建筑科技大学 华清学院,陕西 西安 710043
    2.北京世纪中天国际建筑设计有限公司 西安分公司,陕西 西安 710000
  • 收稿日期:2020-05-11 修回日期:2020-10-14 出版日期:2020-11-22 发布日期:2020-11-20
  • 作者简介:王晓固(1987-),女,江苏人,电话:17391688580,E-mail: wangxiaogu213@163.com

Design of appearance and package of facial soap products based on visual creativity of graphic elements

WANG Xiao-gu1,2(),LIU Kang1,2   

  1. 1. Huaqing College, Xian University of Architecture and Technology, Xi’an, Shaanxi 710043, China
    2. Xi’an Branch, Beijing Century Zhongtian International Architectural Design Co., Ltd., Xi’an, Shaanxi 710000, China
  • Received:2020-05-11 Revised:2020-10-14 Online:2020-11-22 Published:2020-11-20

摘要:

为了提升洁面皂产品外观包装设计的创意性,让设计呈现个性化与不可替代性,围绕基于图形元素视觉创意的洁面皂产品外观包装设计问题进行分析。分析图形元素可知,图形元素属于洁面皂产品包装设计中独一无二的特征描述;洁面皂外观包装中所用图形创意在现代包装设计中需要遵循准确性、个性化、艺术性、局限性4个原则;基于图形元素视觉创意的洁面皂产品外观包装设计可从图形同构、正负图形、异变异影、文字图形、文字变形、文字组合、传统艺术相融合以及合理用色等方面出发,实现洁面皂产品外观包装优秀设计。

关键词: 洁面皂, 图形元素, 视觉创意, 设计策略

Abstract:

In order to enhance the creativity of design of the appearance and package of facial soap products and make the design personalized and irreplaceable, we have discussed this issue based on the visual creativity of graphic elements. Through the analysis of graphic elements, it can be seen that the graphic elements belong to the unique feature description in the packaging design of soap products; in modern packaging design, the graphic creativity used in the appearance packaging of soaps should follow four principles: accuracy, individuation, artistry and limitation; based on the visual creativity of graphic elements, the appearance packaging design of soap products can be realized from the following aspects: graphic isomorphism, positive and negative graphics, variant shadows, text graphics, text deformation, text combination, integration of traditional art and reasonable color use.

Key words: facial soap, graphic element, visual creativity, design strategy

中图分类号: 

  • TQ658