Abstract:

The paper selects natural elements from many creative elements of cosmetic packaging design as the research object, studies the display of natural elements in cosmetic packaging design, and comprehensively excavates the elements of the visual image design for cosmetic packaging. The embodiment of natural elements in cosmetic packaging design is explained from the four aspects: graphics, color, language and text symbols, packaging materials. Finally, the five process-based design methods refine the natural elements into the innovative path of cosmetic packaging design, and realize the operability and scientificity of packaging design methods.

Key words: cosmetics, packaging design, natural relevance, natural elements