基于图形元素视觉创意的洁面皂产品外观包装设计

doi:10.3969/j.issn.1001-1803.2020.11.011

Abstract

Abstract:

In order to enhance the creativity of design of the appearance and package of facial soap products and make the design personalized and irreplaceable, we have discussed this issue based on the visual creativity of graphic elements. Through the analysis of graphic elements, it can be seen that the graphic elements belong to the unique feature description in the packaging design of soap products; in modern packaging design, the graphic creativity used in the appearance packaging of soaps should follow four principles: accuracy, individuation, artistry and limitation; based on the visual creativity of graphic elements, the appearance packaging design of soap products can be realized from the following aspects: graphic isomorphism, positive and negative graphics, variant shadows, text graphics, text deformation, text combination, integration of traditional art and reasonable color use.

Key words: facial soap, graphic element, visual creativity, design strategy

CLC Number:

TQ658

WANG Xiao-gu,LIU Kang. Design of appearance and package of facial soap products based on visual creativity of graphic elements[J].China Surfactant Detergent & Cosmetics, 2020, 50(11): 799-803.

Figures/Tables 10

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Design of appearance and package of facial soap products based on visual creativity of graphic elements

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