视觉效应下日用护肤品包装元素优化设计方法

doi:10.3969/j.issn.2097-2806.2023.09.014

Abstract

Abstract:

To improve the visual effect of daily skincare packaging, research is conducted on the optimization design method of packaging elements for daily skincare products under visual effects. Firstly, describe the visual effects to illustrate their impact on consumers’ consumption behavior. Secondly, from four aspects: color elements, graphic elements, styling elements, and textual elements, consider the visual effects of consumers to design daily skincare product packaging. Finally, fully consider the principles of packaging design such as uniformity, contrastive prominence, and symmetry, and optimize the packaging design of daily skincare products through the combination of elements such as separation, overlap, and overlay. The results indicate that the proposed method is effective and can improve the visual effect of cosmetic packaging. It aims to bring consumers a pleasant shopping experience and good visual effect through packaging of daily skincare products.

Key words: visual effects, daily skin care products, packaging elements, optimized design, graphic element, color element

CLC Number:

TQ658

Gu Weiwei. Optimal design method for packaging elements of daily skin care products under visual effects[J].China Surfactant Detergent & Cosmetics, 2023, 53(9): 1094-1100.

Figures/Tables 8

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References 32

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调查项目	比例/%
进入商场前已决定所需购买产品	28
进入商场前未决定所需购买产品	72
会因为包装影响消费	85
不会因为包装影响消费	15

视觉元素	人数/个
文字	1
图形	5
色彩	88
造型	6

体现形式	体现内容
分离	图案中包含不同的元素，元素间未存在接触
重叠	元素与元素间互相重叠，令消费者产生直观的空间感受
结合	元素与元素间组成新的图形元素
重合	不同的元素重合形成相同的新元素
相切	元素与元素间的边界连接，但并未存在重叠部分
减缺	删除元素与元素的重叠部分，形成新的图形

方法	销量/套		总量
方法	专柜	网络平台	总量
所提方法	684	256	940
文献[5]方法	417	149	566

Optimal design method for packaging elements of daily skin care products under visual effects

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References 32

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