Abstract:

With the intensification of competition in the cosmetic market, packaging design has become a crucial factor in attracting consumers, and its stylization is increasingly recognized as a key to brand success. Traditional packaging design processes are often cumbersome and time-consuming, necessitating innovative approaches to improve design efficiency and creative expression. This study aims to explore how AIGC （Artificial intelligence generated content） technology can enhance the efficiency and creativity of cosmetic packaging design, particularly in stylizing lipstick packaging. By utilizing AI-based image generation tools such as Midjourney, the study rapidly generates diverse packaging design solutions that align with brand positioning and market demand. The results demonstrate that AIGC technology effectively improves design efficiency, overcomes traditional design limitations, and provides brands with more personalized and artistic design elements, making the packaging more in line with brand culture and market trends. The contributions of this research lie in verifying the feasibility of AI technology in packaging design, advancing the trend toward more personalized and creative packaging solutions, and offering new design ideas for brands to create a distinctive market image.

Key words: cosmetic packaging design, lipstick packaging design, stylization design, artificial intelligence generated content （AIGC）, Midjourney