Abstract:

With the increasingly severe global environmental problems, low-carbon concepts have gradually become the core principle of social development. The packaging design of daily care products also needs to follow the trend of the times and develop towards a more environmentally friendly and low-carbon direction. This article takes daily toiletries as the research object and uses case analysis method to explore product packaging design from the perspective of low-carbon concept. Firstly, the development status of packaging design for daily care products at home and abroad is analyzed, and problems such as excessive packaging and the use of materials that are difficult to degrade are pointed out. Then, based on the theoretical foundation of the low-carbon concept and its correlation with the packaging design of daily care products, the principles of packaging design for daily care products under the low-carbon concept are summarized. Finally, a packaging design strategy for daily toiletries from the perspective of low-carbon concept is proposed, including selecting and applying environmentally friendly materials, optimizing and innovating packaging structures, and exploring green printing and decoration technologies. It aims to promote the development of the packaging design industry towards a more green and sustainable direction through the application of low-carbon concepts in product packaging design.

Key words: low-carbon, daily toiletries, packaging design, environmental protection, sustainability