Abstract:

Image is the key element of visual communication in packaging design. In order to better realize the package design function of water-soluble packaging detergent, visual feature analysis and design were carried out for the image elements of water-soluble packaging detergent package. The main expression methods of image elements in water-soluble packaging detergent package are divided into two types: concrete image elements based on painting and photography for production and dissemination, and abstract image elements using innovation arrangements of points, lines and surfaces. The main purpose of packaging research and application is to protect the safety of detergent in the process of transportation and sales, and focus on presenting the relevant information of detergent. By analyzing the visual characteristics such as humanization, analysis and recall of the image elements of water-soluble packaging detergent package, the accuracy of obtaining the psychological feelings of water-soluble packaging detergent buyers by the packaging designers is improved. At the same time, combining the design directions of form, color association and text emotion improves the information communication function of water-soluble packaging detergent package design.

Key words: water-soluble packaging, detergent, image elements, visual features, concrete and abstract, psychological feeling