Abstract:

The emotional design of the packaging of parent-child daily toiletries meets the psychological needs of the audience for the purpose of cultivating parent-child feelings. Therefore, the design of daily toiletries packaging box is studied based on parent-child feelings. The consumer psychology of daily toiletries consumers is analyzed, and the design style favored by consumers is determined. According to different styles, from the perspective of parent-child emotion, the safety principle of protecting children’s health, the aesthetic principle of stimulating children’s aesthetics, and the interactive principle of conveying parent-child emotion are taken as the design criteria. using the basic visual elements such as text, graphics, color, combined with different tactile elements and modeling structural elements, the design of parent-child daily use coefficient packaging box is completed by several methods such as interactive experience method, first-level induction and combination method.

Key words: parent-child emotion, daily toiletries, packaging box design, design principles, design elements, design method