Abstract:

The cosmetics industry is updated rapidly and has a wide range of categories. In order to attract female audiences, it is necessary to fully package the products to make them more attractive. In order to enhance the attractiveness of cosmetic packaging, this article explores the display of symbolic element characteristics in cosmetic packaging design. This article first explores the relationship between cosmetic packaging and symbol element characteristics, and obtains the recognition and universality of symbol element characteristics according to the principle of cosmetic packaging symbol element characteristics, and analyzes the application path of symbol element characteristics in cosmetic packaging; then introduces the functional characteristics of cosmetic packaging. In addition, a detailed introduction is given to the indicative semantics of the symbolic elements contained in various packaging materials. Finally, on this basis, it introduces the current status of the application of symbolic element characteristics on cosmetics packaging, and analyzes the application of the symbolic element characteristics of the modeling symbol element characteristics, color symbol element characteristics, graphic symbol element characteristics and traditional cultural symbol element characteristics in cosmetic packaging.

Key words: symbolic element characteristics, cosmetics, packaging design, modeling symbol element, color class, the traditional culture