Abstract:

In the economic era of “paying for beauty”, the packaging of products decides the prerequisite impression of consumers’ impulsive purchase. Moreover, it directly affects the marketing positioning of the product and the commercial value, which is even more important than the product itself. In such context, how do domestic cosmetics break through barriers and stand out in the fierce competition against the background of the internal economic cycle? The trend of “China-Chic” that emerged in the past few years provides a good opportunity for cosmetics. The essence of the culture and art of China is integrated into the packaging design of cosmetics to reshape the perfect infusion of art and fashion and fully show the visual beauty and temperament connotation of cosmetics. Thus, the psychology of consumers could be seized more effectively during the consumption decision within a short time, and the brand of domestic cosmetics would have connotation and sense of culture to enhance the competitiveness in the market. These would be a good strength for domestic cosmetics to break through barriers under the current social background. By analyzing the economic form of the present society, the industry of cosmetics, and the value strength and defects, the paper would study the approach and solution for cultural decoration with China Chic to be integrated with the packaging design of cosmetics, hoping to provide referable suggestions for the rise of domestic cosmetics industry.

Key words: China-Chic, decoration, cosmetics, packing, design