Abstract:

Based on consumer psychology, the article proposed a research method for perfume bottle design, which used emotional design concept and artistic synaesthesia as a guide. In order to match perfume and container properly, this method analyzed the design factors of perfume bottles through the three levels （VISCERAL, BEHAVIOR, and REFLECTIVE） of emotional design, and then used art synaesthesia to combine, transform, and deepen the emotional responses contained in the design. According to the above steps, the designer finally worked out the perfume bottle designs. The results show that this method can complete the emotional design of perfume bottles and enable the design to deepen the consumers’ emotional experience. In addition, this research method process has certain novelty and reference value.

Key words: perfume bottle, emotional design, artistic synesthesia, emotional experience